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Hello Friends! Welcome back to Practice Practice.
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Today we are thinking about audience. Who is your audience? Where can you find them? And once you find them, how do you connect with them?
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Who is your audience?
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Who is your audience, anyway? If you ask a basic marketing handbook, they will tell you to think about demographics: your ideal audience has an age, race, gender, income, location, favorite color, etc.
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But if you're like us, you're interested in connecting with all kinds of people across demographics--heck, even across space and time! So, instead of asking "Who is your audience?" try asking "Who is your practice for?"
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How do you connect with them?
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The internet has really changed up the way people engage! On one hand, you can connect with more people than ever before. People we have never met in person can read this newsletter, which is miraculous! Hello, strangers!
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On the other hand, when you're only focused on reaching as many people as possible, the connection becomes shallower. This works well for some people, but not everyone.
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Are you fishing with a big, loose net, happy to catch anything that you can? Or are you trying to catch for a specific type of fish? Or maybe a little bit of both?
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If you are striving for a deeper connection with your audience, think about changing things up. Try a new format. You can share your work through zines, fliers, newsletters, snail mail, web comics, voice memos, local DIY venues, performances, house shows, gifts/exchanges, collaborations, or even real life conversations!
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There are so many ways to connect with people. Each one has its own qualities. Be deliberate about who you connect with, how you connect with them, and what you share.
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Dylan makes art for their friends. They send hand-drawn postcards (like the image above) to share their work and keep in touch.
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Sharing Your Practice:
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You decide how you share your creative practice. Some parts of your practice may be public, while others are entirely private. You might share some things with loved ones and friends. You might create something for one special person. Be clear about what you want to share with others and what you hold close to yourself.
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What parts of your creative practice do you want to share with others?
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What do you want to keep private?
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What do you want to share with some people, but not everyone.
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We'll be back in 2 weeks.
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Until then, keep practicing!
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